New York nights are a world of their own — they shine, breathe style, and walk with confidence.

That’s exactly where Ralph’s Club New York Eau de Parfum, the new 2025 men’s fragrance by Ralph Lauren, draws its inspiration. This bolder and more sophisticated version of the original Ralph’s Club captures the magnetic charm of the city that never sleeps. A fragrance made for the modern man who knows how to leave an impression.

What is Ralph’s Club New York Eau de Parfum?

Ralph’s Club New York Eau de Parfum is an evolution of the classic fougère, blending fruity, aromatic, and amber notes. It achieves a perfect balance of freshness and depth, designed for those seeking a versatile and seductive men’s fragrance.

The campaign is fronted by Usher, whose career journey from local talent to global icon mirrors the fragrance’s essence: ambition, elegance, and authenticity. His role as brand ambassador reinforces the idea — this scent is for those who belong to a club of their own making.

• Top notes: blackcurrant, green mandarin, bergamot
• Heart notes: lavender, bourbon geranium, Australian sandalwood
• Base notes: moss, fir balsam, Madagascar bourbon vanilla

The fragrance opens with a citrusy, fruity brightness that instantly feels fresh and sophisticated. As it settles, it becomes warmer and more alluring, ending with a smooth and elegant base that exudes confidence.

This Eau de Parfum offers a wear time of 4 to 8 hours, with moderate projection in the opening phase and a more intimate trail as it dries down. It’s ideal for daily wear, business settings, or evening occasions when understated charm is key.

It works across seasons but truly shines in fall and winter due to its warm, resinous base. Perfect for office wear, date nights, or formal events.

The bottle retains Ralph’s Club’s signature look but now features a polished chrome finish that feels modern, powerful, and premium. A black diamond-shaped logo adds a touch of exclusivity. It’s a presentation made for gifting or display.

It’s perceived as a safe, masculine, and high-quality fragrance, though not necessarily innovative. Its strength lies in the execution: everything is well balanced, with no harsh notes or abrupt shifts.